1. Design Brief: Complete our Questionnaire Below that will provide us with insight into your company and desires.
  2. Research: Research will be completed on your companies industry, history, and background and on your competitors. As well as into logo designs that have been successful and current styles and trends that are related to the design brief.
  3. Sketching & Conceptualizing: Creating a plethora sketches, we will visually brainstorm different logo concepts, explore design approaches, and work out the different directions and framework that will be developed into your logo.
  4. Refinement: We will choose the strongest working concepts and create working digital proofs, that communicate the design clearly to you. 
  5. Proofing/Review: We will present you with your working logo designs and variations. Review, Share, Reflect and Reply to us with your opinions.
  6. Revisions: Working with your feedback, we further refine the best logo(s), developing multiple versions and choices for you to further review.
  7. Proofing/Review: Reflecting on your developed logo choices, you have the opportunity to choose and refine colors, type variations, and comment on any further symbol or illustration refinement. We will then polish up the designs and complete any last proofing details.
  8. Final Development & Delivery: Once approved, we will create industry-standard, clean, scalable, print-ready, vector files for you. We will also develop a helpful usage/style guide with applicable color variations along with a variety of sized and optimized file formats for you to begin using.

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INTERESTED IN WORKING TOGETHER?  

STEP 1 - Fill out this quick contact form & I'll follow up with you.

 

 


LOGO DESIGN QUESTIONNAIRE   

Let's get started. Please take your time and fill this out as completely as possible, the more comprehensive your answers are, the more refined your first round of proofs will be. Great design is based in great communication.

Please write out the logo name exactly as you’d like for it to appear in the design (e.g. Efflux Creations, Efflux Creations LLC or just Efflux).
Please describe your company, and the product or service you provide.
 The more refined the better.
Who are your main competitors? Please list 2-4 competitors, and include web links if possible.
Please provide some adjectives that describe what you hope to communicate with your logo (ie: athletic, inventive, humorous, masculine, serene, etc.). Feel free to take a look at the logo examples we provide at the end of this questionnaire.
Do you have any colors that you love and would like to include, which also perhaps connect to your audience? Or are there colors you would like to rule out due to dislike, competitors, or negative connotations?
Do you have any particular images or symbols you associate with your product or company? (ie: an object, like a truck, a kite, scissors, a mountain or tree, or maybe a favorite animal or place )
Do you have a target audience/typical customer? Include demographics such as: age, gender, income, careers, etc.
Any other considerations or comments